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BlackBerry adds Social Music Sharing and Discovery Service to BBM

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Things are beginning to heat up even more in the clouds, as RIM announces its new BBM music service, joining rival companies Google, Amazon and Apple in the race to offer the best cloud base music service.

The BBM music service will allow Blackberry users to share and discover new tunes with their friends through BlackBerry Messenger.

In a press release by President and Co-CEO at Research In Motion, Mike Lazaridis "More than 45 million customers already love the social communication benefits delivered through BBM and we are thrilled to be extending the experience into a uniquely social and interactive music service."

He also said "We have partnered with leading music companies to provide a 'full track' music sharing and discovery experience that will provide users with quality music on demand and allow them to connect with friends on a whole new level."


Key BBM music service features include:

  1. Each BBM user can build a personal music profile with up to 50 of their favorite songs. You are allowed to re-charge your profile by swapping out Twenty-five songs each month.

  2. Each friend added to BBM Music, will allow your music collection to grow since the songs from the profile of each BBM Music friend are made available to you at any time.

  3. Enjoy a truly social community-based music experience – the more friends who join your community, the more songs you can listen to.

  4. Easily discover music that your BBM Music friends are listening to, and comment on your friends' songs and playlists.

  5. Users can create playlists based on the music they have as well as the music in their friends' profiles.

  6. Users have access to full tracks and can listen to music offline.


BBM Music is an easy-to-use cloud-based service that enables social and viral music discovery, which is presently being backed by leading music companies - Universal Music Group, Sony Music Entertainment, Warner Music Group and EMI.

The BBM Music service has already gone into private beta in Canada, the U.S. and the UK and is expected to be commercially available to customers across the globe later this year for a monthly subscription fee of $4.99 USD.

With cloud computing revolution, more and more users have started storing files online, which has allowed online music services to surface even more giving a rise to potential online music demand in the clouds. With that said we say "go RIM go!"

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