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Hello Google Plus, How you Doing Today

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Google on Friday wrote on its Official Google Blog that they will pull the plug on the last remnants of Google buzz social networking tool to make way for the new and fast-growing Google Plus.

"In a few weeks we'll shut down Google Buzz and the Buzz API, and focus instead on Google Plus. While people obviously won't be able to create new posts after that, they will be able to view their existing content on their Google Profile, and download it using Google Takeout."

"We aspire to build great products that really change people's lives, products they use two or three times a day," Google product vice president Bradley Horowitz said.

In a drive to concentrate resources on promising projects, Google says they have, "recently decided to shut down some products, and turn others into features of existing products."

Google's CEO Larry Page in a press release said Google Plus has yet reached another mile stone by gaining 40 million users in just under four months: "People are flocking into Google Plus at an incredible rate and we are just getting started!"

"Revenue was up 33% year on year and our quarterly revenue was just short of $10 billion." Says Page.

The search giant on September 20 opened Google plus to everyone as it ramped up its challenge to social networking leader Facebook.

Obviously, Google is concerned about the growing audience by Facebook, and does not seem content with dominating the world of internet search and is focusing on developing their newer social networking tool.

There are over 800 million Facebook users and unless Google Plus manages to attract a high number of celebrities and get businesses to quit the long standing social networking leader Facebook and cross over on their side, they may find themselves having to pull the plugs once again on yet another service.

Of course, Google has a few things going for them. Google has a number of services that could fit in nicely with Google Plus, but how Google integrates their existing products and stable of websites, into Google Plus that will likely be the determine factor on how much ground Google Plus can make up on Facebook.

However, as far as social media warfare is concerned, the battlefield is a bit lopsided. Until Google manages to leverage the full power of everything it has to offer on the web, social media will be Facebook's game to win. Go hard or go home Google!

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