A page description tag gives search engines a summary of what your pages are about. It can also be used to improve the quality and quantity of visitors from organic search results, which contributes greatly to your Click-Through Rate (CTR).
Description tags usually consist of 20-25 words that form a short sentence or two which is readable by human of course.
This summary in turn may be used by Google as a snippet for your pages, shown on the Search Engine Result Pages (SERPs).
<title>Web Design in Jamaica | Web Hosting | Tech Blog |
Creative Solution Media (CSM)</title>
<meta name="description" content="Creative Solution Media
offers web development, design, and hosting services."/>
Accurately summarize each page that would both inform and interest users when they see your "description" meta tag as snippets in search result.
Use unique description for each your pages.
Writing description tag that has no relation to the content on your pages
Using generic description meta tag
Filling the description with only keywords
Copying entire content into the description meta tag
Using a single description tag across your entire website pages.