Google+, with more than 100 million active users, and Pinterest now the third most-popular social network in the US, are competing for worldwide adoption and attracting business professional who want to leverage new hangout spots of their audiences.
Two-third of Google+ users are men
According to data compiled by Website-Monitoring.com, two-thirds of Google+ users are men having 63% of the total users who tend to post about technology. College students are by far the most popular occupation for Google+ users, accounting for just over 20% those sampled. Other popular professions for Google+ users included software engineers (2.65%), consultants (1.99%) and managers (1.72%).
Managing Director for Website-Monitoring.com Konrad Caban, speculates the reason for this is Google+ is closely integrated with other Google products popular with men, namely Android and Gmail, making it a well-known hangout spot for them.
Website-Monitoring.com compiled its data on Google+ users from a variety of sources, including Google's official blog, Google's investor relations page, TechCrunch, Wikipedia, SocialStatistics.com and SocialBakers.com.
Pinterest are mainly females
Pinterest has gained over 10.4 million registered users, according to studies, 83% of Pinterest users are women between the ages 18-34 it's fast becoming an obsession for female users.
Most Pinterest pin are about designs, fashion and home décor stacking loads of gorgeous photography, and links to shopping sites and more.
(MORE: What is Social Media?)
All in all, if you're looking on leveraging one of these new social networks, knowing the demographics of your user base would help you to decide which of the two platforms is really worth your time and efforts. Both Google+ and Pinterest have their place, Google+ has been promoted as a social networking alternative and the numerous benefits of its integration into search results while Pinterest has been branded as the place to plan weddings, decorate homes, and organize your favorite recipes.
Let us know which network you're on. Are you into Google+ or do you prefer Pinterst? Or both?